Last week, we packed up and headed to Las Vegas for one of the biggest events in off-road racing, The Mint 400. If you’ve never been, imagine thousands of race fans, high-powered machines, and an electric atmosphere, all set against the backdrop of Fremont Street bright lights and nonstop energy. And, of course, THRET® was right in the middle of it.
Tech & Contingency: Connecting with the Off-Road Community
We set up in the vendor area during Tech & Contingency on Fremont Street, where racers,
fans, and industry pros stopped by to check out our latest lineup. One of the biggest
highlights? The buzz around our new 602 Maze aluminum cast beadlock wheel. Several race
teams gave us solid feedback on it, and hearing their thoughts firsthand is exactly why we
come out to events like this. Seeing real racers excited about what we’re building? That’s
what it’s all about.
Dig It Motorsports Holding It Down
We were stoked to have @digitmotorsports truck on display at our booth, a serious eyecatcher that brought plenty of attention. The Dig It guys weren’t just parked there looking good; they were out there talking to other teams, spreading the word about our wheels, and sharing how we’re supporting them on and off the track. Huge shoutout to them for being part of the family and making the event even better.
Catching Up with Industry Friends
Events like the Mint 400 aren’t just about business, they’re about the people. We caught up with industry friends, met new faces, and swapped stories about past races, future builds, and everything in between. There’s something special about being surrounded by likeminded off-road enthusiasts who live and breathe this sport just like we do.
Looking Ahead to 2026
The Mint 400 never disappoints, and this year was no exception. We’re grateful for the support, the feedback, and the killer Vegas vibes from everyone who stopped by our booth. The wheels are turning (literally and figuratively) for what’s next, and we’re already looking forward to doing it all again in 2026.
Until next time, keep sending it. 🤘🏽
